The AVPA Tea Competition is unique in its kind, based on gastronomic rather than standardized refereeing, seeking a striking rather than consensual sensory profile. This is the first time that an independent body in a consumer country promotes the good practices of production and trade actors.
The tea market is expected to grow steadily over the years, as the purchasing power increases in producing countries where tea is seen more and more as a consumer product. On the side of consumer countries, it is the health-related interest of tea that boosts sales.
In spite of this global enthusiasm, the majority of tea consumers buys teabags from supermarkets. It becomes critical to show trade professionals and the general public alike that tea holds a genuine gastronomic value. To reward the quality of producers' work helps sustain a future that depends on many issues. For classic origins (China, India...) as well as new ones (Africa, South-East Asia...), the Competition thus gives an equal opportunity to all producers by providing them with an additional marketing asset to enhance their work..